LIMRA: Americans Have Rudimentary Knowledge about Life Insurance

LIMRA Researchers Test Americans’ Life Insurance IQ – 70 Percent Fail

Recently, LIMRA (Life Insurance and Market Research Association) provided a life insurance IQ test to 4,000 Americans to gauge their knowledge and understanding of life insurance. Less than a third (1,200) passed the 10-question exam and the majority (55 percent) answered fewer than five questions correctly.

As an industry, life insurance companies and their agents are failing on educating consumers on life insurance knowledge.  While this is a poor reflection on the industry it validates our Mission Statement at Life Insurance Think Tank to provide valuable education to consumers.  You can help your family and friends increase their understanding about life insurance by sharing  with them.

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